The morning of April 4, 1973, the dignitaries gathered at the base of the tallest buildings on earth. On this day, with the construction workers still finishing the last details, Austin Tobin of the Port of New York Authority stood beside New York Governor Nelson Rockefeller and bowed to the official dedication of the World Trade Center. The speeches that day were filled with visions of global commerce and international cooperation, of the great white towers that would dominate manhattan’s skyline. But the 800 men and women who had owned the small shops where these towers now stood were not invited.

Over a decade earlier, on a quiet morning in January 1960, the first disbelieving notice of what was to come had arrived not in a letter or a summons, but in the commonplace pages of the morning newspaper. In the decade following the end of World War II, New York City had watched its economic foundation crumble. Returning servicemen and their families filled the suburbs, buying new houses and living the promise of peacetime prosperity. Throughout the late 1940s, the corporate titans of the city began fleeing the congested, aging corridors of the nation’s richest metropolis.
Executive offices with suburban headquarters and generous tax advantages proved more appealing than high-rise floors reached by subway. By the mid-1950s, block after block of lower Manhattan stood empty, and the city faced a crisis without precedent. In the middle of this decay lay a vibrant anomaly. Nestled on 13 blocks bound by Cortlandt, Liberty, Church, and West Streets, Radio Row had evolved organically over five decades to become the nation’s largest electronics district.
Thronged with hundreds of small, family-run shops, it was a hive of surplus dealers selling military electronics, component suppliers stocking vacuum tubes and resistors, and repair shops staffed with artisans who could fix any machine and explain its circuits to a curious teenager. For the radio enthusiasts of the northeastern United States, and for engineers from major corporations, it was a place of pilgrimage, where knowledge was passed down through apprenticeship. The social fabric was as dense as the streets, with proprietors sharing suppliers and customers, and many a new store owner had started as an employee of another. By 1955, the direct employers of an estimated 30,000 people—owners, technicians, salespeople, and drivers—Radio Row represented a thriving, self-sustaining commercial community, generating tens of millions in sales and millions in taxes for a city that sorely needed it.
Yet, in the eyes of the planners, its aging buildings and low-profile businesses made it a prime target for the wrecker’s ball. David Rockefeller, the youngest son of John D. Rockefeller Jr. , saw nothing of this value.
A man of towering ambition who controlled one of the world’s most powerful banks, he had returned to the financial district in 1946 to build his career, only to watch his investments lose value. Rather than accept the decay, he chose to reverse it. In 1956, through the Downtown Lower Manhattan Association, a private planning group of powerful property owners that he controlled, Rockefeller began commissioning studies for a dramatic transformation of the district. The conclusion was always predetermined: lower Manhattan required wholesale clearance and massive new development.
The goal was not preservation but a signature project that would restore prestige and secure the family’s real estate portfolio. The mechanism for executing this vision rested with the Port of New York Authority. Created in 1921 as a bi-state agency, it possessed extraordinary powers: the right to condemn land through eminent domain, exemption from local zoning laws, and the ability to issue bonds backed by future revenues rather than taxpayer guarantees. By 1960, under the leadership of Executive Director Austin Tobin, the agency had completed its major transportation projects and faced the threat of irrelevance.
Tobin saw in Rockefeller’s plan a reason to exist, a project that would employ his engineers and increase his prestige to unprecedented heights. With Nelson Rockefeller, David’s brother, then serving his second term as governor of New York, the political machinery was in place. The vision for the World Trade Center—twin towers taller than the Empire State Building, at a projected cost of 280 million dollars—was settled using Radio Row as its foundation. The shopkeepers of Radio Row sensed nothing of this.
The first public announcement came on January 28, 1960, through a joint press conference held by Tobin and the Downtown Lower Manhattan Association. The architectural renderings of the twin towers were met with editorial praise. The narrative was progress, modernization, and a resurgence of New York. Within the fine print of the coverage, journalists noted that approximately 800 small shops stood on the site and that the loss of thousands of jobs was a necessary price of progress.
The business owners learned of their own erasure from these newspaper reports. No official contact was made. Among them, on Cortlandt Street, Oscar Nadel had run a radio parts shop with his thirty years of expertise, a business he had inherited from his father. His shop was to be demolished.
With disbelief and mounting anger, Nadel and his neighbors organized, forming the Downtown West Businessmen’s Association. They hired lawyers, who found legal vulnerabilities. The Port Authority’s mandate was transportation; could it legally build office towers? They mounted a public relations campaign, inviting reporters to tour the storefronts and see the thriving commerce they were accused of blighting.
But the forces against them were too vast. In March 1963, the New York Court of Appeals ruled in favor of the Port Authority, accepting the argument that “promoting international trade” constituted a public purpose. The last legal barrier collapsed. The appraisals that followed were systematic in their cruelty.
A building purchased for $20,000 decades earlier was valued at $30,000, ignoring inflation. Business goodwill—the value of customer loyalty and location—was given minimal weight. Oscar Nadel’s shop was appraised at a fraction of its worth, with assessors ignoring the cost of relocating inventory and rebuilding a clientele at age 60. Lacking legal recourse, owners began to give up.
By 1965, the conclusion was inevitable. The specter of demolition loomed. In March 1966, the wrecking crews arrived, beginning at the eastern edge and working their way toward the Hudson. Photographs from that spring show men in suits standing on sidewalks, staring at piles of brick that had just been their livelihoods.
A handful of proprietors, refusing to acknowledge the court orders, stayed until the end. On a morning in April 1966, marshals knocked on Oscar Nadel’s door and gave him two hours to remove what he could carry. He filled his car with boxes of inventory, leaving behind the majority. The business his father had started was reduced to whatever fit in a single automobile.
Within a week, the building was rubble. The human cost extended beyond the 800 owners. Each shop employed people—technicians, drivers, staff—contributing to an estimated 30,000 jobs tied directly to the district. These low-wage workers were largely uncompensated, losing their livelihoods with no settlements.
The blow fell hardest on African-American and immigrant communities, who found in Radio Row one of the few places where skill mattered over name or skin color. The demolition of the neighborhood destroyed an ecosystem of learning and economic mobility that could never be recreated elsewhere. The demolition accelerated throughout 1966, and the attempts to erase the past continued. The tons of debris, exceeding all initial estimates, were not hauled to landfills.
Instead, to save money, the Port Authority dumped the rubble—the bricks, concrete, wood, and glass of the historic district—into the Hudson River. This dumping eventually created 23 acres of new landfill that would become the foundation for Battery Park City. The neighborhood destroyed to build the World Trade Center literally became the ground for another development. No archaeological survey or systematic documentation of the buildings was ever conducted.
By early 1967, the site was clear. The 13 blocks were an empty void waiting for the next phase, and when the Port Authority chose Minoru Yamasaki as the architect, the irony seemed lost on all. Yamasaki, a Japanese-American who had seen his family sent to internment camps during World War II, understood better than most what it meant to have the government erase a life’s work. Yet, he accepted the commission.
It was the largest architectural project in the world; turning it down would be professional suicide. The design Yamasaki produced, with its closely spaced vertical columns of 18 inches placed 22 inches apart, rose as an engineering marvel. The towers were designed as strong, wind-resistant tubes. The narrow windows were sealed, creating hermetically sealed environments and a dependence on mechanical systems with which their occupants never had control.
Yamasaki, haunted by a fear of heights, found a kind of psychological refuge in the narrow window slits; for the workers, there would be no fresh air. Excavation began in August 1966 even as demolition raged. The foundation was a feat of engineering. To dig down 70 feet to reach bedrock without the Hudson River flooding the pit, engineers built a slurry wall.
Crews dug a trench around the perimeter, filling it with a slurry of water and bentonite clay, creating a liquid barrier. They then lowered steel cages and pumped in concrete, which displaced the slurry, forming a 3-foot-thick, waterproof wall anchoring the scaffolding of the site. Over the following months, 1. 2 million cubic yards of earth were excavated and hauled away—also dumped into the river.
The first steel for the North Tower went up in August 1968, and the South Tower began rising six months later. The construction was deadly. Ironworkers performed their heavy work at extreme heights, facing constant wind, protected only by primitive safety equipment. The first fatality came in January 1970, when ironworker Karl Koch fell from the 44th floor.
He was 36 years old and left a family behind. The Port Authority issued statements, and work continued the next day. The exact number of workers who died in the towers’ construction is disputed, with estimates ranging from six to over a dozen, each fatality a family destroyed in the name of the Rockefellers’ achievement. The projected $280 million budget proved wildly optimistic.
Foundation challenges, rising steel prices, and the complexity of a new structural system drove the costs to $600 million by 1971, and nearly $900 million by its completion. To fill the empty floors, the towers were top-heavy with their own master. The Port Authority became its own first tenant in December 1970, while New York State, via Governor Rockefeller, leased multiple floors. The towers topped out in 1971 and were dedicated in April 1973.
And then the market spoke. The World Trade Center, the tallest buildings in the world, containing 10 million square feet of office space, had almost no tenants. Corporate America saw no advantage in an isolated, unfashionable lower Manhattan address. The Port Authority hemorrhaged money, diverting bridge and tunnel toll revenue to service the $900 million debt.
Critics began calling the towers “Rockefeller’s folly. ” Austin Tobin defended the project, but by the mid-1970s, private sector leasing was catastrophic. Commuters were effectively subsidizing empty office towers. As the 1973 oil crisis and the city’s near-bankruptcy struck, the project, which had destroyed a functioning community, was a financial and architectural catastrophe.
Architectural publications condemned Yamasaki’s “oppressive” design and its sealed environment. In 1975, the city of New York itself was on the brink of bankruptcy. Only the observation deck, opened in December 1973, provided a clear success, attracting tourist dollars. Gradually, reluctantly, the market adjusted.
By the late 1970s, the Major issue of the real estate industry was that the towers, with their reduced rents, were attractive to smaller financial services firms. By 1980, occupancy had recovered to 75%. By the mid-1980s, it reached 90%, and the Port Authority finally had enough revenue to cover operating expenses. The towers, long a symbol of failure in office towers, had become a recognizable beacon of New York’s skyline.
The 1976 film King Kong immortalized the towers. Windows on the World, the restaurant on the 106th and 107th floors of the North Tower, became a destination for the wealthy, connecting the towers to the city’s social and cultural self-image. On February 26, 1993, a truck bomb detonated in the underground parking garage beneath the North Tower. The blast killed six people and injured over a thousand.
The attack exposed the vulnerabilities of the symbolic monoliths. In the hours that followed, tens of thousands of workers evacuated through darkened stairwells. Security was enhanced, vehicle access was restricted, and experts assured the public that the towers were now safe. For nearly a decade, the towers enjoyed a period of peak success.
Occupancy remained above 90%, the observation deck and the restaurant were profitable, and an entire generation had grown up seeing the towers as a permanent part of the city’s geography. The dark history of their creation was a fading memory in the minds of a few. The Rockefellers’ role had receded from public consciousness. On the clear morning of September 11, 2001, 50,000 people went to work in the towers.
At 8:46 a. m. , American Airlines Flight 11 struck the North Tower. Seventeen minutes later, United Airlines Flight 175 hit the South Tower.
The South Tower collapsed at 9:59 a. m. , and the North Tower fell at 10:28 a. m.
The buildings that took seven years to construct and three more to occupy were gone in less than two hours. The attacks erased the towers from the skyline, transforming them from controversial office buildings into sacred ground. In the memorial that now stands at the site, the footprints of the towers have been preserved as reflecting pools, their names inscribed on bronze panels. A new One World Trade Center rises 1,776 feet, designed to be more resilient.
In its narrative of loss and remembrance, there is no mention of the neighborhood destroyed to build its predecessor. There is no plaque for the 800 businesses wiped out by eminent domain, no acknowledgement of the 30,000 workers who lost their jobs, no admission from the Rockefellers, who never publicly addressed the cost of their vision. David Rockefeller died in 2017 at age 101. His obituaries praised the World Trade Center as an achievement.
The towers themselves exist now only in photographs, in memories, and in the reflected names in the pools. What remains are the questions raised by the Radio Row businessmen in the 1960s: Does the government have the right to seize private property from functioning businesses to build speculative real estate for other private interests? The courts said yes, and the towers rose, stood for 28 years, and fell.
The question of power—who decides what cities become, and whether magnificence can ever justify the means used to achieve it—remains unanswered, buried in the rubble of a forgotten neighborhood at the bottom of the Hudson River.